When designing or revising user experience for a website, it is common to consult with a user experience professional and ask some key user experience questions to implement the best design possible for users. User experience dynamics are a complicated waltz – a combination of psychology, art, and business strategy – a dance that sees a constant change in leader. A user experience professional, if asked the right questions, can provide sage advice that can direct you along the right path. Knowing the best user experience questions to ask might seem like a daunting quandary indeed.
So, let us take a look at the 10 most important user experience questions to ask one of these professionals when launching or revising an existing user experience design. We may just learn a little bit more about the very nature of user experience tools and dynamics in the process.
Here are the Top User Experience Questions (and Answers)
How do I get started?
Probably the most important of all user experience questions, especially when starting a new user experience design – where does one even start? It’s a common misconception that a new UX design needs to pack all the bells and whistles. This is might not always hold true, and a user experience professional will be the first to tell you that simplicity is bliss.
They will point out that upon launch, a user experience design should convey its core vital concept, undiluted by flash and veneers. If the pure elegance of the core message is not successful, no amount of lipstick on a pig will be helpful.
How do I connect with my users?
Psychology temporarily takes the lead when considering this question, and a user experience professional understands this. Getting inside the minds of users, and understanding their potential reactions and predicting their wants and needs is vital for the success of any UX web design. A user experience professional, once made to understand the nature of your unique user experience, will be able to help you see things through the eyes of your potential users.
How to design the sensory flow for the user?
Understanding how the human senses receive, prioritize, and process information is absolutely vital to making the interface and aesthetics of the design pleasing and logical to the user. This is where psychology and art compete for lead in the dance. A user experience professional will be able to help you understand how the human mind absorbs information.
If the user experience is disjointed, jarring, and lacking a proper flow of logic, then a user will find it unpleasant to interact with it. Even when starting out, aim for simplicity, flow, and aesthetics. Think simple human nature.
When and how often to measure user feedback?
It will be tempting, after a major revision or initial launch of a user experience design, to start taking metrics on how users are reacting to an experience. This is a natural human instinct, and one that should be abated. Depending on the experience, it really boils down to a little bit of intuition, but a user experience professional will be able to look at your proposed design or modifications and suggest the appropriate intervals and wait time for taking these measurements and acting upon them.
When should I implement market and user experience research?
This follows the same role of intuition that the previous two questions tend to follow and it’s really hard to be certain with this unless you consult a user experience professional who has this gut instinct in place.
Should I use passive or aggressive tactics in attracting users?
There is something to be said for both of these approaches, but they seldom work in tandem. Depending on the nature of the experience, and the type of users which will be interacting with this design, one or the other is likely to be correct. This heralds back to understanding how users think, but is a little more complicated than simply understanding a demographic. There are subtleties to this which only a user experience professional can truly advise upon, and making wild guesses on which is more appropriate could be fatal to the success of the user experience.
There are subtleties to this which only a user experience professional can truly advise upon, and making wild guesses on which is more appropriate could be fatal to the success of the user experience.
How often should revisions or new features be made?
This is an age-old conundrum and one of the more polarizing user experience questions – even among seasoned professionals. Stagnation is a rather calamitous thing, but sensory overload from constant revisions, layout changes, and added features can easily overwhelm users.
User experience professionals generally understand this, but some will propose rather frequent updates of small quantity, while others will propose rather lengthy intervals with significant updates and changes being made. Walking the middle of the road, it’s most likely that this depends on the demographic in question, just as it does with passive or aggressive tactics for attraction and encouragement. A user experience professional with some years of experience will probably agree with this, but it’s important that this question be asked early on.
What level of customization capability should be available?
This is another one of the more polarizing user experience questions among professionals as well. Especially when dealing with digital user experiences such as software, games and websites or online services, there is something to be said for some level of customization available.
However, allowing too much “open-endedness” can allow for exploitation, overload and a bad user experience between users interacting through the service. A user experience professional will probably cite web sites, such as MySpace, as examples of excessive customizations causing a rather nasty mess.
This is yet another one where making an educated guess is unwise, and a user experience professional will have experience with both successful and failed attempts at various levels of customization and understand why certain things work and others do not in multiple scenarios.
What is the level of restriction for terms of service or use that should be adapted?
One of the more overlooked user experience questions, but a rather important one – User experience depends on the users’ hands not being tied, but loopholes and overlooked scenarios can result in exploitation and utter failure of a service or product, and can even result in severe legal issues. This is a delicate line to walk upon, but a user experience professional has walked this line many times.
Should I develop a customer service journey for my users?
There are multiple ways to handle customer service, from simple instructions and manuals, FAQ pages, help desks, to community forums. Users can share their experiences and help one another. Depending on the magnitude of the service in user experience being rendered, budget and demographic, combinations of these things can be successful in different amounts.
This is a crucial area where a user experience professional and the team involved in the user experience process need to sit down and look at resources available, level of commitment to customer aid, and level of practicality in regard to various combinations of customer service models.
Further information is available on user experience tips page.