5 Website Design Elements You Must Incorporate

There are several website design elements you must incorporate in order to guarantee a good user experience. I’d like to focus on the 5 most essential ones you need to know. 

5 Website Design Elements You Must Incorporate

1. Navigation and Accessibility

Arguably the bread & butter of website design elements, creating a great navigation system with much emphasis on its’ accessibility is important for a stable-conversion path. Without navigation elements being highly prioritized, the lead pages may become crippled & skewed. Typically, this is 1 of the 1st check marks to ensure, prior to testing anything.

Navigation doesn’t need to be much complicated. It needs to be simple to identify & easy to use. It’s also best to keep the navigational menus to a-minimum so as not overwhelm users. Depending-on the type of website, 5 to 10 menu navigation-items are the top end-of what you need to aim for. Navigation should also include tools which help web users navigate through the site. Websites with parallax scrolling, for-example, usually include directional arrows so as to make the website more user-friendly.

The easier it’s for users to access & navigate throughout the website, the longer they’re likely to interact with-it. Some sites have a feature in which you click a certain link & it leads you to a different-part of the page. Web page scrolling should be easy. First, rather than clicking from 1 page to another so as to get all-of the information, you can have everything on 1 page.

This means there’s no need for multiple-pages to load so as to get that content you’re looking for, & the content is usually in the order which makes most sense for a visitor. So all you’ve to do is simply scroll from section-to-section in order to gather all-of-the information you need.

It is also beneficial for visitors/users who have been to your website before. They may probably be looking for 1 piece-of information they previously saw, and with smooth scrolling, they will get to that section of the webpage where that information exists easier & quicker thus making scrolling one of the more important website design elements.

How To Use Navigation & Accessibility: Use simple and easy navigation as the frame work for your site build. Remember web users want a few-key things from the navigation, they include: knowledge of where they’re on the website, a way of going back (or home, homepage), & directions (in case your website has an unusual or/and a more complicated interface). A visitor or user may easily find the website & approve of its’ aesthetics, but if she/he finds it too difficult to navigate through-the pages, your website will lack the required effectiveness.

The navigation menus should be simple & easily accessible. You can include a supplementary navigation-section on the webpage’s footer for much easier access for the visitors or users who scroll all the way to the bottom-of the page. The navigation menus need to lead to the significant-parts of your web pages.

2.Typography

Typography uses 1 design trend all across the site which helps lead the readers and visitors to the different parts of your website. For example, the New Yorker site leads visitors or readers from 1 section to another based-on the typography & font sizes. When you are creating your own company’s brand, it’s important you consider typography. This will allow readers or visitors to immediately identify the brand and website. Many companies have a certain style, family, and font size or typography, which they use that helps the customers or visitors immediately identify them-versus-their competitors.

In the more recent years, selection of fonts which can be used on websites has grown. Web designers have a much wider selection of fonts to-choose from on their sites. The New Yorker’s font size or typography is well recognized by consumers or readers all around the world mainly because of its’ unique style & appearance.

The term “font” typically means a style-of lettering. There are 2 different types-of font, that is, serif & sans serif. Serif font makes use of semi structural emphasis-on the ends of the strokes, and sans serif is presented without the additional end-strokes. These two styles may be paired & contrasted for effect, however, matters of functionality should also be put into consideration. For example, the main content-of a website is often set in a sans serif as it is clean & easier to read-at smaller sizes.

3. About Us

It’s especially important for all small businesses or website owners to tell the users who they’re. (However, this is less important-for major companies/brands that are well known household names, even though it’s still a common-practice.) The “About-Us” page must tell the users or visitors who you’re & what you do exactly. It can outline the company’s philosophies or goals/objectives or how the website came to be.

The page may also be used for users testimonials, & success stories. It may also serve or act as the gateway to other related pages or sites or even social-media profiles. One problem which often happens or occurs with the About Us page, is that they tend to get long & wordy. You need to keep the page easy, precise and simple; give the users or readers just enough information to-be interested but not too long to be boring. And keep in mind, the design needs to be interesting.

How To Use the “About Us” Page: Use the page to give-your brand or company a little personality. You can consider including some photos or pictures of your team & a short company/business biography.

4. Contact Information

Contact information usually appears in 1 of 2 ways, ( that is, in the header or main navigation, or Contact Us page-with a form/expanded information) Either option will work well, depending-on the website design elements you have incorporated. The secret is making-it highly visible. Having contact-information like a phone number, a physical address, or a way to contact the site owner will add legitimacy to the site and business/brand. It’s frustrating for users/visitors to want to find-you without the information being clearly listed-on the site.

How To Use the Contact Information: Add the contact information to the static headers or/and footers. If you’ve a physical company address, include it in the location information. You should consider adding a contact-form so the users or consumers can email you directly from the site.

5. Call to Action or Sign up

In most cases, a site is a gateway to a particular action, like making a sale, providing information, gathering contact information. To make sure this action, calls-to-action prompts should be obvious & strong. 1st, determine what the website is supposed to-do. Then design the site so that the action is obvious & lead users/consumers to it. Techniques like space, color and contrast can help in leading the users to the “right-buttons”.

Another common call-to-action is a sign up form. If that’s your goal/objective, place your form in a prime-location & size it prominently. You can make your form simple & easy to fill out. (In case you need more-than 2 or 3 pieces of information, you can consider a follow up email instead of a complicated sign-up form.)

How To Use Call-To-Action: Make it obvious. The placement needs to be in a highly-visible part of your webpage & next to that item it relates-to. Buttons needs to be of contrasting colors and saying exactly what needs to be done(For example: Join, Buy Now, Download, Signup Free.) Call to action is one of the most crucial website design elements you need to incorporate if you want to make sales.

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Megan Wilson
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com
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