How to Create an Engaging User Experience

Engaging user experience is very important when designing your website. This is regardless of whether it has been set up to sell products and/or services or even pass across some information through a blog. This way you can interact with the users and it can help you know if you are offering satisfactory services to know if your site is a success or not. This can also help you identify the areas where you are weak to ensure that you are offering nothing but the very best. Some of the ways that you can achieve this include:

Introducing a Live Chat 

Live chat can be introduced to engaging user experience as they can access any of your support staff any time they want. This comes in handy especially if the users have some questions about the process on your site. It can make them spend more time on the site because they know that they will get instant answers for any questions or any concerns they have. All you have to do on your end is to make sure that there is always someone on the other end so that the users get the help they want without any problem or delays.

Ratings 

This is another option you have when looking to achieve engaging user experience. This should be designed in such a way that it is easy and does not interfere with what the users came to do on the site. They should be able to rate the products or services you want them to using a single click so that they can go on to other things within a few seconds. This is also very helpful when it comes to knowing about the products and services you are offering to know if you are on the right track or whether you need to rethink your strategy to become an industry leader.

Reviews

You can also add a review section on your site and other sales sites like Amazon in a bid to create an engaging user experience. This is where users can write about the kind of experience they had with the product or service you offer. This normally goes deep to even reveal some of the negative sides of the products thus you have to be well prepared for this. Do not be scared though as not al negative reviews are bad. Also, if a product has lets say only one negative side as opposed to more benefits, customers may look past this especially if it’s something that they can live with.

You have to be on the top of your game when it comes to creating an engaging experience if you want it to work well for you. This means that you have to do your research well which means that you have to look at other sites to know what they are using to see if you can get something that will benefit you. You also have to check out trends and know the ones that you will adapt to come up with an effective engaging user experience.

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Megan Wilson
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com
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