Your End-to-End User Experience Checklist

In order to have a good performing platform, you will need to consider the end-to-end use experience of your interface. There have been designers who have been employing a User Experience design process that begins with detection and ends with the integration of development. Many ways are out there on how to build a resourceful UX design platform, but what are the tips on how to meet it? Here is a checklist of how to achieve an End-to-End UX. 

Your End-to-End User Experience Checklist

1. Advertising and Promotion

You will need to understand what is the initial experience of your customers with your brand. The most probable ways are through links on search results, online ads, blogs or your main website. Every type of advertising will give you a special chance to set objectives about your product quality and value. 

• Advertising Through Search Results

There are websites that offer best SEO services for your brand. Some of them are Basecamp and Ancestry.com. Apparently, Ancenstry.com has been labeled the largest online family history resource in the world. You can utilize this site in order to broadcast your brand more. 

• Through Ads or Press

Many brands exploit Ads to drive traffic to their websites. The Online Ad will normally have the name of your product and a small description with it. One of the way to put your product on the market is by advertising it fully. You may wait for members of the Press to feature your brand, but that would take forever. Therefore, as much as the Press can promote your brand if it is performing well, you will need to exploit the use of Ads to reach more clients faster. 

• Via Your Website

The website of your product will have many duties to fulfill. In many cases, your brand’s website is among the most difficult things to create. That is because you will have to update, convince, interact with customers as well as swaying others visitors to be your customers. You can engage your visitors via site tours. These tours are a collection of images and videos that are educative with relevant details. 

• Via The Blog

In the novel web designing, more visitors or customers are attracted more by the blogs that you post on your channel more that other texts. The blogs can update clients on your company alterations or by educating them with How To’s content.

2. Onboarding

Onboarding is generally organization socialization, which is the process of incorporating new hires to the organization. In an End-to-End user experience, onboarding is the process of allowing people to join your network, generally signing up. Experts advice that web designers should focus on altering the minds of customers about your platform, rather than simply fill a registration form. 

• Via Trials

You can offer free trials to customers, so that you can give them a slight taste of what the whole membership is all about. Some offer 30-day trial, in order to let the customer be persuaded enough that the software is relevant for buying or if they should fully join membership. 

• By Registration

The sign up process should be fast and easy. An ideal website should have few information fields to fill when registering. Some sites only need users to enter their email address, their password together with a desired URL. The registration process should not be extra detailed. 

• Quick Start

The main aim of the customer is to use your product and know if it suits them or not. You should therefore ensure the systems ushers the customers to your product content quick enough. The less time they take to access your product features, is the quicker they will be attracted to buy.

3. Distributed Experiences (Interface/Platform)

This is the approach of designing several dimensional experiences for the new environment that customers are in. Apparently, the universe is getting tired of computer desktops, rather people are switching to an advanced digital world. The interface of your website can fulfill several of your user needs, depending on its adaptability. Nowadays, more people are opting for a mobile version interface. This will imply that as a web designer, you will need to switch your interface in accordance to your customers needs.

Some of these Interfaces include the following:

• Web Interface

In 2004, there was the introduction of RIAs, The Rich Internet Applications, these helped to change the people’s anticipation of the website. This revolutionized the multiple existence of websites and brought in Web Apps. The Web Apps had more interactive features that outshone the websites. 

• Mobile Interface

Using a mobile version of your brand’s website can me vital in satisfying the customers. Many people own Smartphones and it would be resourceful if a web designer would employ a Mobile version. Better yet, a mobile app would be great in helping people access most of your products easily.

4. Engagement and Retention

Having advertised and persuaded customers to use or join your brands subscription, it will now be the time to ensure everything is in shape. You can research through the market and decide the ideal price plan that you will offer to your customers. You will need to retain your interface rather than convert it to draw more customers. It can be done in the following ways:

• Conversion or Upsell

You could apply a monthly subscription to your product, whose price is based on the usage of the product. It is encouraged that you convert into a paying plan after the trial period has expired. Nevertheless, always apply discount codes for your users in order to attract more buyers. 

• Viral Elements

The ever changing of the users will agitate you to alter your interface so that it can attract more users and retain the current ones. 

• Follow-Up

It is recommended that you keep track of your customers and know how they are carrying on with your products. This is by ensuring your interface is currently checked and updated in order to maintain the customers. This will help them have a new, improved experience every time they check in.

You must ensure that your network is well fed with quality information that will meet the needs of your customers. Always ensure that the End-to-End User Experience is fully met by reaching out extensively.

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Megan Wilson
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com
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