Google Design Guidelines Reviewed

Google design is used for building experiences which enlighten and surprises all users in equal measure. The following are Google design guidelines which you can read, download the assets and resources as well as learning about the job and training opportunities.

Objectives of Google Design

The design goal is to create a visual language which synthesizes classic principles of the best design. This takes place as a result of the possibility of science and technology.

As you do Google design, you need to develop a single underlying system which allows a unified experience across all the device sizes and platforms. The mobile percepts are fundamental. However, voice, keyboard and touch are the 1st class input methods.

Google Design Principles

After looking at the goals of design, the next step is to see the Google design principle. The following are the principles and their description:

  • Motion 

In the design, the main function of motion is to respect and reinforce the user to be a prime mover. Therefore, the primary actions are inflection points which initiate motion while fully transforming the design.

All the actions mentioned normally takes place in a single environment. Objects are therefore presented to the user without the need of breaking the continuity of the experience as they get reorganized and transformed.

Motion is therefore appropriate and meaningful. In fact, it focuses the attention and maintains continuity. Consequently, the motion will give an efficient and coherent transition.

  •  Bold, intentional and graphic design elements

The basic elements of the printed based design includes: color choices, large scale topography, edge to edge imagery and intentional white space. The main function of the features is the creation of a bold and graphic interface which can immerse the user experience.

The core functionality of the features is immediately apparent since it provides a way point for the user.

  • Material Metaphor 

Material metaphor is another design which is used as a unifying theory of a rationalized space in system and motion. The material is grounded in tactile reality and inspired by the study of ink and paper. It is also advance in technology since it is open to magic and imagination.

Edges and surfaces of the material provide visual clues which are grounded. The key elements of the design are the fundamentals of how light and objects exist. In addition to that, it illustrates how it move and interact in relation to each other. This results in realistic lights to divide the space, shows seams of light as well as indicating the moving parts.

The Elements of the Design 

  • Responsive Reaction in the Design

Responsive reaction is one of the design elements which can build trust when a user engages it. As a person interacts with an app, perfect logical items happen. Thus, the user will feel satisfied and delighted. This is because it encourages deeper reaction but not distracting the application. In the design, there is responsive reaction which is applicable for user input. These include:

  1. First class input methods in terms of touch, mouse, voice and keyboard
  2. Tangible UI elements which are locked behind a layer of glass

In general, responsive reaction elevates the application and delivers information upon the user’s request. This is very important in the design since it can communicate with user in a tangible manner.

  •  Surface Reaction 

When you receive an input event, the design system gives out an instantaneous visual confirmation system at the contraction point. One of the ways of expressing the acknowledgement is to through the dynamic display and ink metaphor which appears in a sheet of paper.

The main goal of the visual mechanism is to express the contacts in the touch ripple. This is a Google design device which articulates the duration and attack of the touch event. Moreover, the dynamic aspects for example the voice amplitudes or interpreted touch pressure is also used in the touch event.

Best Practices 

The design input occurs at a specific point. This should be done at the contact point of an icon or finger. Hence, you will be able to make the visual reaction redial.

  • Meaningful design transitions 

It is difficult sometimes for a user to know about their focus and attention in a design application. Hence, the design can effectively guide the attention of the user as well as focusing on multiple steps of a procedure or process. When elements or layout is changed, you need to avoid confusion. Instead, rearrange and improve the overall beauty of the experience.

  • Visual continuity 

As you design, the transition between two visual elements should: appear as effortless, provide clarity and become smooth. Essentially, it should understand clearly where the attention needs to be focused. There are two categories of transition elements. This comprises of: The shared elements and the outgoing elements. The shared elements are elements which persist from the beginning to the end of the state of transition. They can be as subtle as a coin. Moreover, they are dominant as a gallery image which grows so that it can fit the screen. On the other hand, the Outgoing elements are design fundamentals which are not relevant to the new context. While designing, you should remove the scene in an appropriate way.

  • The hierarchical timing 

As you build the design, you need to put into consideration the order in which the elements move as well as the timing of the elements. This is done by ensuring that the information hierarchy is conveyed to the user. Furthermore, the path of the important content is created so that an eye can follow.

Things to Consider While Incorporating Google Design Within Your UX 

You should put into consideration the following as you do the design:

  • Create a visual connection between the state transition and persisting colors
  • Judiciously add motion by considering how the movement of certain elements can add delight and clarity to the transition

Conclusion 

Google design is very important as it will enable one to use the interface. The above are some guidelines which can be followed while doing the design. By following the above text, you will effectively do Google design.

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Megan Wilson
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com
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