How The Disney World ‘Magic Band’ Is Leading Disney To The Frontier Of User Experience

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths” – Walt Disney

When this sentence was said, even the man who invented The Mouse had no idea how far Disney innovation would go. Walt Disney promised to always renew and invent, and after his demise, the Disney Company made it its everlasting purpose to follow his legacy.

For years, they have done it successfully. They are continuously at the forefront of new horizons in entertainment. Their only “stick in the wheel” was the Disney Parks. Always fun, always nice, always a great show –but also lagging behind the ever-evolving technological world.

Disney World Magic Band – A Game Changer

Maybe it was because they feared going high tech would “spoil the magic,” but phones were never a part of the Disney Parks experience. That is, until 2013, when Disney announced the Disney World Magic Band. By the time the Disney World Magic Band was launched in 2014, this one small piece of wearable technology immediately transported Disney World Resort to the forefront of user experience.

The Disney World Magic Band is a wearable wristband that stores your booking and credit card information and, when scanned, allows you to unlock you room, enter the Disney park, purchase food and merchandise, and schedule “FastPass” rides in advance. This all-in-one device up-scales guests’ experience by minimizing their on-premises planning and organizing.

At first, there was an uproar from veteran Disney World fans who said that this piece of technology was ruining their vacation and blew away the “magic.” However, it wasn’t long until those voices of anger were replaced with sighs of relief. Now, more than a year later, we can say that Disney has done it again. True, it took them a while to get there, but honestly – it was worth the wait.

To sum up, here are the top 5 ways Disney World’s Magic Band turned Disney into a UX frontier.

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Megan Wilson
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com
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