When it comes to travel websites, many users are particular about who they shop with because traveling can become a huge investment. Sadly, many big websites lack the attention to detail that travelers want and that leads to a lower conversion rate. By understanding what customers are looking for, travel websites, both big and small, can increase the number of visits as well as conversion rates.
There are many reasons why a customer may turn away from a website.
Conversion Killer #1: Lack of Pricing Information
One of the biggest detractors for customers is the lack of information regarding pricing. Many people feel like this is a scam
to get them to click for more details or to get them to sign up for something that they do not want. Others are worried that there are more hidden fees that will end up costing them much more than what the initial price tag suggests. When a site is open about how much things cost, visitors are appreciative of the transparency and are more likely to use the site because they can budget much easier. People who travel need to know how much money everything will cost, and quoting the correct price without any frills is a surefire way to bring in new customers.
Conversion Killer #2: Unclear Date Submission
Another deterrent for travelers is the confusing submission or date entry process. Travelers need to plan for specific dates so that they can get the right days off and know when to visit certain locations. Some people will want to know the dates so that they can plan their sightseeing while others know that differing dates can change the overall price of everything. By being vague about dates and when things will happen, travelers feel like they are unable to plan for their trip efficiently.
Conversion Killer #3: Navigation That Sucks
Lastly, troublesome navigation can be a huge factor in how a person chooses the best site for their needs. People don’t want to go through pages and pages of ads or questions just to book a flight or reserve a hotel. What they want is a seamless transition from the start to the checkout process. The fewer pages that are in the way of this goal – the better.
These steps are stepping stones beginning to having a higher travel website conversion rate.
There are several other practices that a travel website owner can implement to not only win over new customers, but ensure that they come back time and time again for every trip that they plan. It is important to engage the customer in the shopping process so that they feel like they are enjoying the planning phase of their trip. Travel sites that have more engagement are much more likely to end up with higher conversion rates. This is one of the tricks of larger travel sites, but smaller sites can take advantage of this as well.
So, how does a travel website create lasting solutions to all of these problems?
For starters, clearly show the prices for tickets, regardless of how favorable the results will be. Hiding ticket prices is a backwards tactic and one that very few sites utilize. Next, be sure to never use text when choosing dates. Create a drop-down calendar or scroll bar that lets users pick the exact dates that they want. Keep the website clear and clutter-free so that there are no ads that are barraging the visitor. Let them enjoy a simple and clean site so that they don’t feel overwhelmed. Additionally, make the checkout process as simple and painless as possible.
After removing unnecessary buttons and pages, go the extra mile by implementing something new and exciting. WalkMe is a new technology that works like a virtual GPS, guiding visitors each step of the way. WalkMe can be used for simple tasks, like showing new features, or more complex ones like booking a flight and checking out.
Infusing all of these elements together will create a simple and pleasurable experience that any traveler can appreciate. Get rid of the confusion by using WalkMe and showing everyone who has the best travel website around.