Killer Web Design Process Tips

The web design process has become a common endeavor for modern enterprises which solidly rely on the internet as a medium for promotion, marketing and sales. The business environment involves an online client resulting in creation of property websites that advertise and guide on the processes of securing order and purchase transactions.

However, having a website involves various phases in order to attract and keep potential customers. This ranges from responsive design to SEO and overall appeal. During the web design process, there are certain important aspects to keep in mind all through the phases. Poorly designed websites can lead to severe losses in form of displeased clients. It is therefore necessary to conduct each phase strategically to ensure viewers can quickly access the site from search engines as well as retaining them through relevant content.

Web Design Process Tips

To finally end up with a website that is enticing and relevant to your clients, the process can be divided into phases. They are basic steps for any websites, although additional variations may be included depending on the intention for which the website is created. They include collection of information, planning, actual design, development, testing and delivery as well as maintenance. We will discuss the killer tips that will ensure optimum efficiency within the actual designing phase and consequential quality of resulting website. The previous stages (information collection and planning) should however involve comprehensive research in order to establish a relevant focus and design with ease. 

Purpose-Objective-Goals 

To create the best website, one first needs to understand the sole objectives which the site needs to meet and how it can be used to achieve them. Whether it is to promote a service, sell a product or simply share information, all processes should be focused on accomplishing the set goals. Structuring the site will require a good understanding of the target audience and what they deem appropriate, intriguing, displeasing or generic. This guides the kind of content that will be displayed by creating harmony between audience preference and business objectives.

Use a Site Map 

When designing a website, determination, time and planning are key factors that need harmony. Site maps are very effective when accomplishing design procedures. It identifies what topics/headings and subheadings will appear at what areas of the website. It also includes the contents and order in which these key publications will be made. A viewer/customer perspective should be taken in order to create swift navigation with relevant, reasonable and simple paths that lead to required content. Decide on the content management system that you are best familiar with in order to easily dictate the layout. This involves determining whether any contact forms will be needed and where to place them. A site map functions like a plan and disintegrates the web design process to sub units that can be focused and developed as desired.

Expert Designing

Regardless of the intention whether personal or business, everyone needs a professionally designed website that will be appealing to viewers and deliver the desired message. It is important to incorporate an expert service which does not necessarily mean hiring an IT specialist, although that is highly recommended. Web designing involve a scripting language and instruction usually running in the background and viewable as templates in a more user friendly interface. Not many users will access the website from a direct URL entry. Usually, the online clients depend on search engines and this introduces the concept of optimization. There are also other factors such as responsive web designing which require professional configuration of websites to allow effective rendering. The users access internet via varied devices with different configurations for display and browsing. Involving some level of expertise or skills is therefore integral to effective designs.

Testing and Development

The web design process is a continuous venture and depends on development, testing and maintenance. Many sites look very efficient within the first few days and later suffer numerous problems in navigation and rendering. This can be attributed to a number of factors including insufficient tests during the development tests. It can also be due to changes that result from continuous update and addition of content as well as inclusion of applications and software to enhance operations. It is always important to run several tests and preview prototype results of the main website. The various scripts and task instructions should be tested to gauge functionality of the entire website. This can be done through accessing the website through different devices and mediums to identify sources of delays or poor rendering.

Maintenance Security and Administration 

When designing a website, the administrative roles should be well defined particularly if it is for business services. There should be comprehensive security measures to be taken in order to maintain and protect all the work done in developing the website. The internet is home to various threats such as viruses and hackers who may corrupt files and instructions therefore security should be among key considerations.

There are security certificates and encryption methods that can be used to protect the site from external attacks. Maintenance involves refreshing content, choosing themes and colors as well as employing latest technologies that will enhance the site’s presentation. When designing an online site, it is important to harmonize the use of color, formats, images as well as links to ensure ease of navigation.

Conclusion

The degree of competition in the current business environment is forecasted to increase in coming years and it is wise to start on strong grounds rather. Recovering from poor initial reputation may be difficult with many businesses exploring competitive advantages. Web design process should therefore be treated as the most important component since it houses elements of customer service and salesmanship. Business websites will require inclusion of expert IT services to build a more acceptable navigable site that will perfectly display the intended concepts, products, services or information. The above tips may seem basic but are the killer insights that distinguish poorly designed sites and efficient designs that characterize established companies. Web design process therefore requires effective information gathering, understanding of target audience and utilization of IT skills for perfect presentation.

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Megan Wilson
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com
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