Microsoft is testing iPhone users’ interest with its release of Sprightly, which has been available on Android since February. Sprightly is a Microsoft Garage App which allows users to create catalogs,fliers, coupons, straight from their phone in a matter of minutes.
The process of creating a sharable business image is fairly straightforward. Users select a relevant template, choose a photo from their phone (or take a new one), add some text, and then share it all across social media.
This service is certainly welcome to marketers and small business who can’t afford to hire a graphic designer. People who do a lot of work from their phone or on the go will likely be excited to try out this new app for iOS.
Microsoft Sprightly – A Focus on User Experience
What separates this app from the other do-it-yourself design apps is the focus on user experience. Users are able to quickly and effectively make their design look beautiful by clicking a few buttons on their mobile device.
I wonder if we’ll see a shift in users switching away from Canva and Adobe Sparks to opt for Sprightly instead. Certainly mobile capability is quite handy, but when trying to get serious work done it’s hard to compete with a desktop or laptop.
My only question for Microsoft is why has this app been introduced to Android and Apple devices before its introduction to the Windows mobile device ecosystem?