As the week comes to its end, I have a pretty hard time choosing which article to post for my weekly roundup of awesome UX articles. I come across so many talented writers and engaging resources each week, that I almost feel guilty for those that don’t make the cut. However, don’t fret – I’m keeping all of you in mind and you haven’t gone unnoticed! With that, I’m presenting you with the top 5 that I found would be most beneficial for you to read this week!
1. 6 Evil UX Things Companies Do (That Also Happen to Work)
6 Evil UX Things Companies Do (That Also Happen to Work) by Ben Snyder, published on A Better User Experience
No one said that UX had to be great to work. Unfotunately, in many instances, that is the case. We find several examples of services, companies, or organizations adopting terrible UX patterns that are working well for them. Ben, someone who has grown quite dear to me with my involvement in the UX field, has provided us with detailed examples of companies that have adopted evil UX patters that are working for them. You’ll be surprised by the results and the companies for that matter! Warning: for your own good and the good of your users, be cautious of taking them on as patterns, yourself. Resources for implementing good UX principles aren’t lacking – get reading!
2. In Defense of In-house Designers
In Defense of In-house Designers by Amy Marquez, published on UX Booth
An influential take on comparing design agencies to in-house designers, Amy Marquez comes to the rescue for all in-house designers, stating that they are more powerful than many may think. I agree with the aspects presented, particularly the fact that people in the corporate world do not understand what designers do. Fortunately, I’ve been able to touch base with influential UXers from powerhouse companies, such as Yahoo, for example. In this period of investigation I’ve found that some people have a hard time understanding the value of user experience when there are constant time and budget constraints. But, in order to alleviate this process, bringing the actual management teams to some sessions can open their minds to UX and allow them to understand design challenges in different ways than they had originally thought.
3. How Do Users Really Hold Mobile Devices?
How Do Users Really Hold Mobile Devices? by Steven Hoober, published on UX Matters
When you purchase your smart phone, I’m almost positive that the last thing you are thinking about is the best way to hold it in your hand or how the person next to you holds their mobile phone. It comes intuitively, which is the beautiful things about mobile user behavior. When delving into this topic further, it becomes clear that mobile device and UI designers are, in fact, pretty awesome people. Steven Hoober, an author that I’ve grown to become very fond of, has introduced the topic of how users hold mobile devices. He discusses a study he carried out on the way people naturally hold and interact with their mobile devices and found some intriguing data. How can this data affect the way movile UI designers produce in the future?
4. How To Design Your Website As Effective Marketing Tool
How To Design Your Website As Effective Marketing Tool by Gagan Randhawa, published on Usabilla Blog
This is a topic that I could not overlook, because I highly believe that a well-designed website is the most important marketing tool and the most important to get right. Gagan Randhawa provides us with nine useful tips on how to successfully design your website as an effective marketing tool. She provides information that overlap on basic usability rules. The article is an easy read, but such a powerful resource. I, myself, am eager to keep this list in my checklist for future reference!
5. Cultivating Empathic Design in an Analytical World
Cultivating Empathic Design in an Analytical World by April Dembosky, published on Financial Times, Tech Blog
“In the analytic, data-driven world of Silicon Valley, emotions often do not get factored into the latest product design.” This statement is something that would hold true some time ago, but, today, it’s largely false. Amy Dembosky discusses the “empathetic design process” in which a person approaches design and innovation that is connected to the experience that others have in the world. I believe that this process will increasingly become implemented in design strategy in good time. The world is in and of itself social and technology has caught up with that. It’s just a matter of time that we successfully and finally bridge the gap between behavior and technology.