The welcome page or the home page of a website is basically like the cover of the book. What is displayed on the page, simply gives out a wrap up on the website content. A lot of people will judge the site’s content by the way the homepage is. Usually, it will just take a few seconds and one will know if the website is worth viewing or not. If your website is not capturing enough, you could be risking losing visitors instantly whenever they meet your homepage. You therefore need to have an appealing home page to draw clients the moment they visit it.
Before knowing the importance of having an appealing welcome page, you will need to understand what determines the success of one.
Factors that Determine a Successful Welcome Page
Primarily, you need to comprehend these aspects in order to boost the outlook and general content of your home page.
• Low Bounce Rate
This is the rate per 100 views of single access to entries. This aspect considers the interest from the visitors that are arriving directly to the page from other sites. A rate that is above 50% is rated as bad whereas anything below 15% is considered to be perfect.
• Low Exit Rate
This is the rate of exists from the page to visit into the page per 100 visitors. The rate considers the interest earned from the visitors that arrive the page from within your website. For this rate, anything that is above 50% is considered bad. On the other hand, if it is lower than 15% then it is considered brilliant.
• High Click-Through-Rate
This is the rate of the total clicks to the total page views per every 100 visitors. It is also referred to as CTR and it indicates the engagement of visitors. Suppose your visitors are simply running through the page without clicking through it, then it could mean a negative feedback. For this rating, whatever is above 50% is determined to be good while if it is below 20%, it is considered bad.
These are the determinants of your Welcome Page positive progress, which should be considered when you want to know you are growing. But how do you improve your website’s home page?
How to Improve Your Website
1. Update it Regularly
Many people hate monotony and that will also apply to your home page. You will have to keep your information current enough. Keep in mind that some clients visit the website more that 10 times in a week, and if you have the same information day in, day out, it will be boring for the visitors and they may end up shunning away from visiting the site.
If for instance you have a promotion that runs till the end of January 24th, ensure it is removed from the page the by 12AM on January 25th. If you have new releases and featured events, you will need to ensure that the news is current accordingly and the events should be taken out when they are over, to avoid the inconvenience of the visitors.
If you are dealing with a blog or feeds from social media, ensure that the added content is new and done regularly. Keep in mind that you need to update the date of your copyright at the bottom. If you delay to update your date, a visitor will have a negative impression on your website.
2. Focus on Your Audience’s Needs
Online publishing is involved with an innate risk called immediacy. This involves the instant posting of content to your website in order to catch that visitor who is just about to leave the site. It is resourceful to create content and publish it instantly, it implies that the content can go online without being revised. Too many web designers and developers tend to ignore the content they are posting on the Welcome page yet the focus matters a lot. You are required to ensure that all the content that you post on your page is appealing and well aimed to the target group. If you do not understand and post what your audience need, your content will pass right through them and they will pay no attention, which will be a whole waste of time.
Rather than just piling up your page with old content, take your time in coming up with resourceful content that is specifically aimed at meeting your audience needs. Figure out if your most current idea will appeal to the audience and if they were satisfied with the information provided. Thinking of the content in relation to problems and solutions is the best way to ensure your content will meet the audience’s needs. Consider Your Audience’s problems, then come up with ideas on the solutions that will be posted to your welcome page and redirect them to a more detailed page on the site.
3. SEO Exploitation
You will have to increase the search engine optimization of your welcome page by incorporating appropriate phrases and keywords in the posted content. The content should flow and add up and it should be spread with the keywords evenly. If you use excess keywords in your site, it may lead your site to be prohibited by the search engines due to lack of Terms and Condition adherence. Ensure that you have included appropriate keywords in the ALT and title tags for the images used to index your website by the various search engines.
A welcome page, as the name suggests, is expected to welcome visitors, and the best way to welcome visitors is by being presentable. You must keep in mind that this is a work in progress and it will always be one. Therefore, it is a page that should receive all the attention, by ensuring the content posted is updated enough. You should also keep testing and improving the page regularly in order to attract more visitors. Having an ever current and appealing Welcome Page will assure you of having a reliable number of visitors who will help to bring in more visitors by sharing the site to other potential online subscribers.