User Experience Analytic Tracking using WalkMe

Most people who work closely with UX have come to dejectedly accept the fact that user experience analytics are very hard to capture accurately and efficiently, at least without really annoying the users in the process. Unfortunately, analytics are incredibly important in any science, UX included. This leaves you, normally, with a truly tedious and slow process of acquiring them if you want to avoid the aforementioned annoyance that captures would otherwise call for.

There must be an easier way, in this era of dynamic and intelligent software, to capture user experience analytics, right? I mean, come on, we have an SaaS solution for everything, even problems we never knew we had originally, so why isn’t there something for such a clear and present obstacle?

There in fact is! If you’ve not heard of WalkMe, then you’re missing out on something very powerful for a number of needs that you’ve undoubtedly longed for solutions to. It was designed as a tutorial creation system originally, integrating with web forms natively. From there, it monitors the state of the different parts of the form, and through this, it can deduce user activity and patterns emerging.

As it does this, it can guide users step by step through the most complex processes you can imagine, and it can lock and control the various elements to ensure they are directed to the right set of steps and don’t make calamitous mistakes that could really botch things. It’s point and click programmed, so you need no coding skills to set it up, and it’s quite affordable.

However, it can also integrate silently with forms, never bothering the users if need be, and it offers a feature called the analytics tool, where you can map specific form elements and log data to WalkMe pertaining to a set of forms, and have it trace and automatically report these statistics back to a collection.

Along with the ability to monitor user activity to detect signs of confusion or approach to forms that’s wrong in comparison to what is expected, you can get a really solid picture of where problems are, where things are slow, and where users are being unintentionally mislead by the implied navigation of your design, all the while never even bothering or interrupting the users.

Accuracy and low impact approaches to capturing analytics like this was a dream that many people have wished could become a reality. Surprisingly, many people who have used WalkMe for some time as a self service and tutorial system are surprised when they find out that this analytics tool exists, and that this structure is quite great for capture of such information.

However, as it is doing with so many sciences in business and technology, WalkMe is changing how we look at the challenge of user experience analytics capture, reducing it to nothing more than just another simple framework that needs to be put into place. Thankfully, it’s quite easy to put in place, so this isn’t even a lengthy step to go through, once you’re used to WalkMe. You’ll wonder how you got on without WalkMe to capture analytics, just as you do with wondering how you handled training or self service without it.

Megan Wilson
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com
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