User Experience Optimization Tips

User experience optimization involves the entire process in search optimization, from entering the keyword, selecting of the relevant resource, navigating of the page to transition from a searcher to a client. This type of optimization is second most important wheel that drives the success of a website. In fact, user experience and search engine optimization works perfectly well together in driving traffic to your website.

How To Achieve User Experience Optimization

When it comes to user experience, winning the minds and hearts of customers is becoming difficult especially with the growing competition. This is because, when people visit mobile applications or a website, they are optimistic. They want to have an experience that is valuable, and enjoyable. Moreover, they expect an experience that will be pleasing and satisfying. In order to achieve this, you need to provide them with a compelling user experience. This should be functional, desirable, and usable.

The following are tips on how you can enhance user experience optimization:

Write catchy web content: Content is the pillar of every website. It is obvious that publishing a content that is of high quality will lead your website to better search engine rankings. There is no better way of making your content be seen throughout the web other than writing well-informed and useful articles.

Use of short and logical URLs: Short and logical URLs conveys more meaning and are likely to be highly ranked compared to long URLs that in most cases tend to be awkward to viewers. People will tend to read or click on links on content that is not only relevant but also compelling.

Keyword-driven navigation: Any person doing online business understands the importance of keyword research. The right keywords will speak the language of your target audience. As such, it is important to use the right keywords for navigation on the website. This will help the user to easily find the information they are looking for and will boost your search results. 

Fix broken links: in case you have broken links on your site, then it is important that you fix them. This is because no one likes them even your visitors and search engine spiders.

Create sitemaps on your website: one of the crucial things in driving clients to your website is having a sitemap of your site. This is because it is important for website owners to see their webpages being indexed.

Customize the 404 error pages: Users will get a 400 error page not found message in case they are redirected to a page that does not exist. Instead of displaying such to your customers, you can customize the page by adding navigational links that will be relevant to your clients that will lead them to where they should be.

Minimize advertisements on your site: As much as advertisements may seem profitable, it is important to understand that a lot of advertisement on your website may discourage your clients and drive them away. You can avoid this by minimizing ads on the website and focus more on what you need to offer.

One-on-one interaction: With the advancement in technology, customers will feel secure if they can be able to make a deal on one-to-one interaction. This can be achieved through putting customer support’s number or a chat option.

Avoid flash: Since flash files are outdated, it is wise to avoid them. In fact, they are frustrating to customers because they load slowly and somehow buggy. Moreover, people these days do not like flashy items or moving stuffs.


The Benefits Of User Experience Optimization

User experience optimization is important to the success of any website for various reasons. This is because, it is pointless trying to drive traffic to your website if visitors will find content that is uninformed, unmotivated, or uninteresting.

Customers arriving at your site are interested on the site’s niche. This provides a convertible audience to your site. Thus, the site will gain great benefits and you will improve your profit margins if effective strategy is employed.
User experience optimization enables the search engine and the site owners achieve a common objective of providing the user with best experience possible.

Factors To Consider In Creating User Experience Optimization

There are various factors that you need to take into account in order achieve user experience optimization. First, you need to consider your target audience and the industry in which the website will be based on.

You should also have in mind the goal of the website. This should guide you on what the users need to complete in order to achieve that goal. It could be purchasing a product or maybe getting a contractor.

The idea of flow is also crucial while designing a website. This involves the content, visual design and the site’s navigation. Navigation should be cohesive, stimulating, simple, and easy to relate. Moreover, it should be interesting to keep the attention of the user.

User experience optimization also involves designing a website with a human touch in mind. Users will tend to respond more positively if they know that the websites was designed purposely for them. Users build trust with the website if they are receiving all the information they are seeking and at the same time feeling as if they interacting with a fellow human.

Generally, user experience is what website users feel when they navigate through a website, this could reflect on their response both physically and intellectually. The way a user will interact with a website will determine if the user will achieve the main goal of visiting the site. Therefore, if users’ feelings are taken into consideration while designing the website, you will be able to achieve user experience optimization.

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Megan Wilson
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com
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