What is a UX Strategist?

What is a UX strategist? With the software industry as a whole becoming an increasingly integral part of everyday affairs both in personal life and in all facets of business and entertainment, usability and user experience are becoming increasingly crucial, and also increasingly profitable industries in which to specialize. This fickle science incorporates sociology, art and design, and interface logic sciences in a way that calls for special ways of thinking to properly anticipate and work around. Therefore, UX specialists of all forms were not long in appearing.

There are many of these specialties, from analysts to designers and consultants, but there remains one very important specialty in UX that needs to be addressed, and that is the UX strategist. While a strategist is not always going to be a specialized outsourced or internally sourced individual, it will always be an individual currently tasked with planning and outlining the dynamics of a user experience. This will include anticipating a demographic, and synergizing this with task orientation, identification and presentation.

This involves understanding what demographics the design and experience are targeting. These include facets such as industry, age, culture, language, sometimes gender as well. Understanding the general types of users which will be interacting with the experience will allow them to forecast, through a grasp of psychology and sociology, how these users will think, and how they will react to any given aspect of the further proposed design.

With this understanding, the strategist will then run through the general purposes of the design, or what it wraps around, functionally. He will attempt to perceive this through the forecasts of demographics he now has. This will give him an A to B view of how the target user base thinks and what they expect during different parts of using the design.

Armed with this, and an understanding of how GUI works in form if not programmatically, he or she will apply their astute sense of aesthetics (with assistance if needed) and understanding of logical GUI order, to build a functional experience plan that shows flowing from A to B with the users experiencing nothing but positives and no confusion. here are some Graphical User Interface examples.

Through this series of steps and forethought, a strategist can plan how a user will interact and react to functionality the developers and core designers are constructing. Armed with this plan, the developers can begin to shift to meet it where necessary, so that the functionality reflects the interface and experience just as much as vice versa. This harmony of functional power and positive usability is the goal of the UX science as a whole.

Now you can see the importance of someone with appropriate skills always serving the role of UX strategist in any business dealing with much user interaction beyond perishable consumption. These strategists can envision the application of the others’ magic, and without this vision guiding, the software or other experience in question will be a disarrayed mess.

These strategists are important, and this is why everyone must know of this role in user experience sciences, and also why it is so important.