2 Small Changes that Will Have Big UX Results

Your website is usually the first opportunity that you have to engage with your customers. This makes it necessary for you to design a site that is easy to use. Users are more likely to remain loyal if the user experience is good. Your site is more than a platform that you use to market products or brand. It is the first and most important point of contact between a business and its customers. Businesses use their sites to introduce their products and services to customers, share information with them and direct visitors to particular places. The user experience should seem flawless and create a good impression on the customers.

Here are 2 simple changes that you can make to ensure you have a better user experience.

#1 Choose the Right Hosting Company As a user experience manager, you need to be part of the team that selects a hosting solution for your company. This is important because a great website does not serve any purpose if it does not meet users’ demands. Users want to access information within the shortest time possible. They do not want to wait for a couple of minutes to access a link on your site. You need a website that performs well and this is largely influenced by the type of servers that you use. There are various hosting solutions in the market and it is your responsibility to find one that will help you meet your customers’ needs. Each hosting package offers unique benefits. Some of the hosting solutions are free while others charge several hundreds of dollars for managed dedicated servers. Find a solution that gives you value for your money. The solution that you select should help you attain the level of performance that your customers demand.

You need to remember that each additional second that a customer spends trying to load a link on your website, will have a negative impact on your conversion rate. If customers spend several minutes loading a page, they are more likely to give up and not proceed to your landing page. When this happens, it means that you have lost a potential customer.

When customers find it easy to load pages on your company’s site, they will enjoy the experience and they are more likely to become frequent visitors. Customer experience plays an important role in conversions and this is why it is important to have a great hosting solution to ensure fast loading speeds.

To get a great hosting solution, assess your competitors’ pages. Visit various sites to determine their speeds. Once you get a fast loading site, find its hosting provider using whoishostingthis.com. Online users want easy and fast access when they visit a website. They are more likely to read the content and even make a purchase if they enjoy using the site. Make the experience enjoyable for them by ensuring that you have the best hosting solution in the market. #2 Prioritize Convenience

You need to pay attention to accessibility on your website. Make sure things happen when your online users anticipate them. Their expectations will be influenced by the information you offer. All the functionalities on your site should be visible to the user. Your users need to be aware of the functionalities. Prioritize the key features on your site. If you include content with videos, make sure the play button is clearly visible on your site. It should be the largest feature on your website. On the other hand, if you want users to select certain articles, highlight the titles. The most important tasks have to be prominent and easy to access. To improve user experience, make functions close and big enough for users to access easily and fast. If the account settings feature is important, place it in a live area that users will see as soon as they access the site. It is also essential to reduce the number of clicks that users will require to move from the home page to functionality. Each click and scroll that a user makes on a site should serve a purpose.

Wrapping it up If you have recently received a bad user experience report, take advantage of these tips to improve UX. Prioritizing accessibility  and speed will also help to make it easy for users to access content on the site.


Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com