“People ignore design that ignores people.” – Frank Chimero, Author of The Shape of DesignUser experience can make or break any business. The ability for someone to navigate a website or application intuitively and with ease helps to capture and retain the attention of current and potential customers. A study conducted by User Interface Engineering in 2005 asked consumers to visit a website to purchase a product to see how many were able to successfully complete a purchase. In the end, only 30 percent of participants could complete their order. Why? A majority of people, the remaining 70 percent, could not navigate their way through the website to make the purchase. These results clearly demonstrate the importance of user experience in improving a website’s conversion. So, how does a business get started? A few basic tips and tricks will improve your websites user experience.
1. Understanding the CustomerUser experience begins with thinking like the customer. A successful UX design leads visitors exactly where they want to go. Try to create a design based on the users’ needs. Communicate with potential customers to understand their way of thinking. Invite random people to test the website or application in the office. Offer customer surveys or interview visitors for feedback. This will bring to light any issues and improve overall user experience.
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