User experience research methods are ideal for business owners to get a picture of how their product is doing in the market. Abbreviated UX, user experience is simply the consumer’s perceptions as well as responses that are as a result of the use or expected use of certain product, service or system. UXs include; user’s beliefs, emotions, behaviors, perceptions, accomplishments, and physical & psychological responses.
There are three main factors that influence UX, these are:
Different research techniques can be utilized to conduct an effective study so as to choose the best tools to accomplish certain research objectives. And to achieve these goals, it is important to understand the product development cycle of which is divided into four categories:
1. Discovery
2. Exploration
3. Evaluation
4. Tracking
Proper understanding of these stages in the market will definitely help you develop a winning strategy over your competitors. The following a top three UX research methods that will cause significant impact in your business.
Competitive Intelligence Research
This method gives business owners a comprehensive understanding of both consumers and competitors. The research factors out businesses, products or services that affects your business directly and shows how the people are choosing to use specific brand other than yours.
Competitive intelligence research provides entrepreneurs with a critical baseline which will help them expose their competition’s weakness, and then later on learn from their ‘enemies’ strengths. This technique offers a detailed scrutiny on competitive sites or products which in turns reveals what is working, and what is not; together with actionable recommendations that will help your brand or business stand out from the rest.
Brand & Value Proposition Research
This involves finding what customers think of your brand. For example, isolating the internet experience so as to uncover how your site affects the brand image. Probably before and after consumers get access to your site.
Website User Experience Research
This assessment research provides the entrepreneurs with a clear picture of how clients are in reality experiencing their site. It helps eliminate impediments that result to drop-offs as well as giving actionable recommendations on how a person can acquire more clients at a cheaper rate, and at the same time give the consumer a one of a kind experience that is friendly and effective in the market.
Whether it is product / website launching, or pilot-testing brand new services in the market, expert researchers are available to help you get the job done.
To get to know how these three among other research methods relate to each other, it is crucial to first keep in mind when to use certain methods; this will enable you distinguish between attitudinal and behavioral methods. Attitudinal is basically what people think and also what they say whereas behavioral mainly focuses on evaluating and observing what the people do and say, including eye-tracking assessments such as interviews.
It is recommended that when you are choosing user experience research methods, go for the strongest technique! This is listening to what your customers are saying as well as what they are doing as far as your brand is concerned.
