User experience design and development testing is one of the most important aspects of product creation, especially when it comes to web and software services.
I’ve spent lots of time hammering home the point that while UI encompasses UX, it does not entirely make up the UX experience. So,
Yes there is. Features such as navigation, flow, aesthetics, themes and help resources are all part of UX design strategy. To demonstrate UX’s presence, here are three important tips that apply to three UX subfields:
#1 – Consistency in UI Design
Here’s an important aspect of UI that can cripple UX if mishandled (and it is mishandled all too much): Inconsistency with your UI. Examples of inconsistencies include font sized, different style wording or a clash of themes. The human brain creates patterns when repetitively interacting with your software. If it is constantly being reintroduced to clashing data, (even barely perceptible changes), the brain becomes inefficient. UI inconsistencies slow down how the user processes information.
Minute inconsistencies may seem like insignificant details in the grand scheme of things, but like quantum physics, small things can add up to big problems!
#2 – Consistency of Navigation
Navigation and flow ‘being off’ is going to result in the same negative user experience as with UI… only worse. Inconsistencies in navigation confuse users. They can branch off in the wrong direction and get lost. Often, users will waste time defaulting to the home page as they try to retrace their steps. Frustrated users lead to a huge decrease in traffic, so keeping consistency in navigation is a must.
#3 – Aesthetic Consistency
Aesthetic consistency is important as well. Maintaining style, color combinations, images and overall ‘feel’ between pages throughout the site is a must. Keep it clean, beautiful, useful and consistent.
As you can see, the key to user experience is consistency. Consistency in UI, aesthetics and navigation lead to a successful UX.
Related information is available on undercover user experience design page.