4 User Experience Analysis Methods Worth Trying

There are couple of user experience analysis methods that an organization can use to enhance the user experience at each and every phrase of research and design. To effectively use this, it is important to understand who the users and the customers are. You can conduct surveys that will help you know who the users are, what they do, what they want, whey they shop, what they purchase and what they own. Internal and external contacts can be used for this purpose. Other methods that can be used include market segmentation, competitive analysis, contextual inquiry, interviews and quality function deployment. Below you will find 4 user experience analysis methods that can be used to find the ideal results: Design and Development

This deals with how the interface will look like. It can include wireframing which includes sketching all the major elements that an interface should have. Powerpoint or visio can be used to understand flow, functionality and opportunities that will improvement. This allows you to get the designs right in front of stakeholders. Prototyping can also be used to add a level of fidelity to the designs as it ensures they are tested often and early. Be prepared to throw the design out and start all over again a few times until you get the perfect results.

Testing and Evaluation Methods

Here you get to use user experience analysis methods that will determine how the process will be organized. This can be done through a couple of techniques such as card sorting, tree testing, first click settings, keystroke level modelling and heuristic evaluations.

Problems the Users are Facing

User experience analysis methods can also be used to identify some of the problems that your users are facing. This is very important as you get to understand what needs to be done to eliminate the problem and ensure they have a great time without any complications so that they can enjoy using your website or product. These are normally moderated in person testing and remote testing as well as un-moderated remote usability testing. This can allow you to act on the insights that you will get then you can test again to find out if your plans have made any changes.

Deployment and Release

This is where you use user experience analysis methods after you are assured that everything is functioning normally. Here techniques such as usability benchmark study can be used to fully understand how usable your software or website is. Another method that can be used for this is unmoderated remote usability testing.

Comparative benchmark study multivariate testing as well as A/B testing can also be used for this purpose. At this point surveys can also be used where you can find out is users are recommending your product and website to other people. This also lets you find out if the users trust it and whether they find it appealing. You can also compare the scores with other industry benchmarks as well as use standardized questions that will ask the users what they would like to be done so as to enhance their experience to improve your chances of success.

The above user experience analysis methods are all great options for improving your UX.


Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com