As always, it is a great pleasure to have you as a loyal UX Motel reader. As such, I’d like to offer you a special treat for the coming week – a great list to add to your reading library. Enjoy the following reading list and have a wonderful week! 1. Conversion Rate Optimization Maturity Model Conversion Rate Optimization Maturity Model by Michal Parizek, published on Online-Behavior: Marketing Measurement and Optimization In this article, Michal introduct the 7 key pillars of conversion rate optimization. He more further discuss each element in detail. Check out this article today to see if these pillars relate to your thinking of conversion rate optimization. 2. Invisible or Inspired? Invisible or Inspired? by Katie High, published on HappyCog.com Katie targets project managers and urges them to motive and inspire their co-workers. Take a deeper look at this article to see how you can apply her insights to your career. 3. The Power of Collaboration The Power of Collaboration by Andrea Ruskin, published on Boxes and Arrows Andrea discusses, in her article, how collaboration boosts the design process. Take a look at her research study between students and instructors for a clear example of the power of collaboration in the design process. 4. Sharpening Your Competitive Edge with UX Research Sharpening Your Competitive Edge by Rebecca Flavin, published on UX Magazine I was glad to see this article, especially after my conversation with Catalina Naranjo-Bock, of Yahoo, regarding UX Research. Check out this article by Rebecca Flavin and discover how important UX research really is to your daily routine.