7 New Year’s Resolutions for Better User Experience

Good design, service, and interaction. These are some of the aspects that help to improve your business. In 2014, you will need to pay more attention to user experience if you want to stay ahead of the competition. Better user experience will determine your business success. Here are the 7 New Year’s resolutions for better user experience. 1. Explore There are various new techniques to try out in 2014. Explore all the opportunities and user experience tools available to improve your UX. Think about unique solutions to address the issues that will come up during the course of the year. This will keep things interesting both for you and your customers. 2. Pay Attention to User Feedback Better user experience is only possible if you pay attention to their feedback. Make time to review user feedback each week. Direct observation is an effective strategy to use if you are looking for relevant feedback. Use it to complement other research channels. 3. Get Feedback from Peers Peer feedback is invaluable especially when you are trying to attain better user experience. It is not always easy to listen to what your peers are saying especially if it is negative feedback. Yet consider negative feedback a blessing; it is far preferable than a disappointed user not providing you the feedback, but giving negative remarks to others. Use the feedback to improve your approach. Engaging with other user experience designers can offer a good learning experience. 4. Identify a Mentor New Year’s resolutions are all about improving yourself. A mentor is a great idea if you are looking for ways to enhance user experience. This will help you to achieve more as a designer. The mentor can be someone in your department and somebody from another organization. Find an individual who will help you to move to the next level when it comes to improving user experience. To attain better user experience, a designer has to explore new things but guidance also plays an important role in this process. 5. Recognize the Different Types of Users Online users vary depending on their objectives when they visit a website. A user experience designer needs to understand that there are different users. Some of the users tend to be cautious and they are only interested in initiating contact. On the other hand, some users are comparing the various services or products available and are in search of a good deal. You will also find some determined individuals whose goal is to shop. All these users need to be taken into consideration when designing a website. 6. Use Appropriate Keywords Ad campaigns should have the right keywords to attract the attention of prospective users. In 2014, it will be important to apply segmentation features to categorize users. This makes it possible to narrow down particular customer profiles. 7. Go Beyond the User Interface UI is one of the focal points of any website but designers need to think beyond this. Users are looking for ease of use. A good design is necessary to get a user’s attention but they will only come back to the site if they enjoy the user experience. To achieve better user experience, you need to identify ways to make it easy for website visitors to find what they are looking for. In 2014, designers need to explore a variety of techniques that can enhance user experience. It is time to look beyond an attractive design. Get more user experience tips.

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Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com