Users today are more informed about the kinds of services and products that they are interested in. They make better purchase decisions and they are more demanding of information. Users want immediate responses when they make inquiries. It is essential to identify ways to simply experiences for users. One of the most effective ways to simplify user experience is by anticipating your users’ needs. To do this, you need to understand the users. Find out how they think and ways you can encourage them to take certain actions. Here are seven simple things you can do to simplify your users’ experiences. #1 Identify Users’ End Goals Users are looking for simplicity. It is important to identify what they want to achieve. User experience experts should focus on the best way to ensure that customers attain their goals. Identify the most important features based on the users’ needs and highlight these features on the website. A great user interface only includes information that users require. #2 Get Rid of Manuals People do not enjoy reading through manuals and watching long, boring tutorials. Offer intuitive interactive, guides and instructions. #3 Avoid Flashy Designs Flashy designs are no longer considered effective because they can confuse users. A great design is appealing but it is easy for a user to get lost. User experience experts need to make users feel like they already know how to apply the different features on the website as soon as they log in. #4 Go Beyond Usability Some UX experts assume that a website is effective if it is usable. A good looking design, which has an intuitive menu, is great but you need to include some human response element. The user interface should offer interactive responses. #5 Make the Navigation Menu Visible Users want to use minimum clicks to get what they want on a site. This means that you should include a maximum of three items on the initial page especially for tablet and desktop users. The navigation menu should be the first thing that a user sees when they access the site. #6 Offer Filters Users’ needs tend to vary and this is why it is necessary to categorize the information that you offer on the site. Filters make it easy for users to access the information that they want. Filters save time because users do not have to go through all the other categories that they may not be interested in. #7 Present Information in Layer A website should split is functionality in layers. This means that each functionality should have a separate page. Users will find it easy to locate information if there is a clear path on the home page. Conclusions Users need an interface that guides them as they search for information. Simplicity is all about anticipating what the user wants and offering it to them. User experience experts can simplify the process by highlighting what is important and including a human element.