As a UX expert you have the opportunity to make your site user-friendly and easy to navigate. Why? Users aren’t going to engage with an interface that is difficult or which requires too much effort to navigate.
So, follow the following 7 steps to make your website’s UX as comfortable as your couch:
1. Design for the Platform.
Research your audience and get a good understanding of who is using it and why. But don’t stop there. Who is using your mobile site? And who is using your website? This information will help you understand what users are looking for, and how best to deliver it. It makes sense to cater your site’s digital experience based on who is using each interface.
Gartner emphasizes this importance:
Comprehensive research on users, needs and behaviors to define high-priority usage scenarios. It should be noted that focus groups, while they have their place, are not as effective as structured observation of human behavior. Observation, rather than solicitation, is almost a UX best practice in its own right.
2. Consider First Impressions.
Based on a recent study, we know that users make judgments about the quality and legitimacy of your site in about 50 milliseconds. If they aren’t immediately comfortable with your site, they’re going to move on and quickly. So an attractive, polished, and clean will keep your users engaged.
3. Use Bullets to Deliver Content Quickly
· Your content needs to be easily readable and users need to find what they need in less than a few seconds.
· So use bullets like these
· They catch the eye and make an impact
· Don’t overuse bolding or wild colors.
· Your readers won’t visit most of your site and certainly won’t read most of it,
· So be concise and make that content easy to find immediately.
4. Get Feedback.
It sounds simple but you’re missing out on critical improvement opportunities when you don’t ask what’s wrong with your product and give your users an easy way to get in touch. Are you aware of incorrect data? Missing features? A crashing app? If you don’t ask for user feedback, and provide the platform to collect it, how will you ever know when something is wrong?
Gartner recommends using A/B testing to validate your new creative ideas.
5. Offer a Way Out, and a Way Back Again.
You should never let users get lost, by not letting them know how to get back to where they came from. Remember, it’s your job to guide the user. So make the path to information a short one! No one should feel as though they need to move on because they can’t find their way.
The Costco website, for example, does an excellent job of making the online experience comfortable. Users navigate through the purchasing options with ease.
6. Be Consistent.
Avoid drastic overhauls of your site with little notice. We’re all creatures of habit so keep your website full of similar actions and simple layouts that reflect the same user experience throughout. Don’t forget to keep consistency between sites and apps! They don’t need to be exactly the same but they do need to be similar!
7. Limit User Choice.
With too many options or too much information, your users will be overwhelmed. You want them to be comfortable, not inundated. It’s your job to do the heavy lifting and clarify the experience for the user.
Simple consistent design will make your users most at home when they visit your websites. We know it’s a lot of work to let others be lazy, but it will pay off in the end!
Further UX tips can be found on user experience tips page.