Adobe remains the undeniable leader in the artistic digital world. Their original product for UX designers is transforming the industry by presenting the first ever all-inclusive instrument to deliver a toolkit specifically for UX work. In a Techcrunch interview, Adobe’s director of product management, Andrew Shorten, stated that it took 18 months to develop this project. “We began to see challenges with combining established tools like Photoshop,” he said, and noted how the company’s study found various issues within the workflow for UX designers. Especially the fact that they frequently had to use several tools that didn’t synergize, which meant it was a frustrating process if designers wanted to change something in their mockups. At a seminar last week Shorten said that “Customers are increasingly thinking about the entire process that goes into crafting a user experience. This often starts with a clear definition, and develops into wire framing, when you start thinking about flows between different screens in the app or website — and incorporates visual design alongside interaction design, where you’re thinking about animation, movement and motion as part of the experience.” Adobe’s take on UX might prove to be one of its best business decisions, and may possibly place Experience Design as its new flagship product.