Amazon Page Flip- Taking Ease of Use One Step Further

Can reading from a tablet, e-reader, or Kindle replace reading from an actual book? For some it is already the case, yet many still prefer the original experience. Either way, Amazon is attempting to make the transition from print to digital a bit easier. Amazon has released an update which will allow readers to save their spot in a book and skip ahead, or go back and reread something they didn’t understand before.   The new feature the company is releasing is called “Page Flip”, and will essentially pin the page that the reader is on, much like keeping your finger on the place. This will enable users to go to any point in the book without losing their place. The feature also allows readers to zoom out for a bird’s eye view, or jump between chapters with a shortcut tool.   The feature is only available on certain books, so be sure to check first that  the book has “Page Flip: Enabled” on the Amazon store page. The update is currently available for all the Kindle, and will be coming to Kindle devices with an over-the-air update.   One of the possible key successes for this update can be seen from Chuck Moore, Vice President, Kindle, who said in a statement “With Page Flip, we’ve taken inspiration from how people read print books and improved upon it.” Moore understands the importance of listening to the users and giving them the experience they want, and more.
This ad that Amazon released is a nice peek at Page Flip, it seems very neat and intuitive. In fact, I have only seen good reviews from users so far. Although I’m not sure that this will bring in many more users, this is certainly a welcome update for those already on Amazon devices or Kindles.
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)