The Principle of Least Effort: An Integral Part of UX

“You’ve got to start with the customer experience and work back toward the technology- not the other way around.” The words of Steve Jobs couldn’t ring truer than in today’s digital era. This is because both desktop and mobile UX design is fundamentally rooted in human cognitive psychology. From product management to design, having a

8 Mobile Apps UX Design Secrets to Put a Smile on Your User’s Face

What differentiates a successful mobile app from an unsuccessful one? It’s User Experience. With visual appeal, intuitiveness and easy functionalities, creating a compelling mobile app will be easier. In this article, I will share a few secrets for designing mobile apps that will be able to deliver a better user experience. Although some of these

9 Critical Web Design Mistakes to Avoid

The online world is like a bottomless pit. Websites are launched frequently and several of them suffer from errors that can easily be avoided. While some of the minor mistakes can merely lead to annoyance among your visitors, the grave ones can inhibit or prevent your visitors from accessing and/or returning to your website. Finding

How to Design Effective Information Dashboards for your Business

An Information Dashboard is a real-time display of the key performance indicators of your business. It tells you how your business is doing, which business areas are performing well and which ones need to be improved.  Here’s an example of an information dashboard. Well-designed dashboards make it easy to understand critical information and gain

Emotion-driven Goals for UX and Business Success

In the corporate world, where I’ve spent most of my career, projects are ruled by the Business Requirement Document (BRD). These documents are meant to capture the goals and requirements that the end product must fulfill in order to be considered successful. The problem in most cases is that the BRD usually turns into little