This week’s articles take a look at how to maximize your UX feedback, and turn it into real growth. These UX experts share their tips and insights into creating a better user experience for your users.
1. The Benefits of Merging Quantitative and Qualitative Data In UX Studies
According to the article “The Benefits of Merging Quantitative” by Bartosz Mozyrko explains how user experience researchers should use both quantitative and qualitative in their analysis. While each has its benefits and drawbacks, combined, they will improve your decision process. I found it useful that the author gave examples of how to combine both types of data in practice.
2. The 4 Tools That Helped Us Simplify Our Signup
One company realized it had a problem when users were signing up, but never seeing the product interface itself. This article by Cyrus Molavi explains four tools that Flow used to combat this UX issue. After implementing these tools, Flow was able to better monitor and tweak its funnel it based on analysis they received.
3. From Words To Action: Turning UX Into ROI
In this Forbes article, Peeter Kivestu explains how to turn UX feedback into measurements that can be used to optimize ROI. The emphasis is on asking the right questions, in order to get actionable data. My takeaway is that UX data should be sourced from as close to the user as possible, in order to turn it around and increase ROI.
4. Becoming a More Thoughtful User Experience Designer
The difference between ordinary amazing UX design can result in keeping a customer versus losing them. In this article, Jake Lee Haugen gives us explanations and examples of what an amazing user experience can look like. Readers will learn that design should incorporate functionality, usability, and thoughtfulness.
This article by Megan Wilson includes a descriptive video about the basics of UX. The video uses metaphors to better explain the specifics of UX, and how it differs from UI. First timers and seasoned UX pros will find this video helpful as an introduction as well as a quick refresher.
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