1.No Bottom Line? No Experience: Finding the Balance Between User Needs and Business NeedsThis article by the staff at UX Magazine outlines what they call the “poetry” of user design. Using UX examples from some of the biggest businesses in the world, you’ll see just what they mean.
2. What Testing Won’t Tell YouLet’s face it, the manner in which we relate with digital products tend to change as time progresses. UX also changes over time. Here are some facts by Lynsey Thornton on some of the flaws that UX testing will not tell you.
3. Beyond the UX Tipping PointIn Jared Spool’s article he addresses the much anticipated Disney Magic band as the biggest user experience story of 2014. His convincing article outlines just how Disney’s Magic Band takes them beyond the UX tipping point.
4. UX Design Triggers to Capture Users and Improve SalesThis article by Viktor Bogdanov outlines the ways in which you can improve sales by using strategic design. From visual metaphors as cues to “chunking,” this article offers an excellent overview of design triggers sure to boost your UX.
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