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FitBit Alta: The Focus On User Experience

Posted by Megan Wilson on Posted in User Experience, UX
Users have complained in the past that their wrist-watch tracker lacks in functionality or lacks in style and design. Weeks after the Blaze smart fitness watch was introduced FitBit saw a drop in its stock and with the launch of the  FitBit Alta hopes to recuperate.   How is FitBit Alta winning at user experience…

[VIDEO] Comparison of Salesforce to MS Dynamics on User Experience

Posted by Megan Wilson on Posted in User Experience, UX
When deciding which CRM is the best fit for your company, user experience is of utmost  importance. Without great user experience, attaining company-wide adoption is going to be a hard sell. This video examines how Salesforce and Microsoft Dynamics measure up according to the four main pillars of user experience: simplicity, look and feel, usability…

Make Sure Your Landing Page is Customer Worthy (Infographic)

Posted by Megan Wilson on Posted in User Experience, UX
The landing page is the first thing your customers see when they access your webpage. It can essentially make or break their opinion of your product with just a glance. It’s so important to make sure your landing page is aesthetically pleasing along with comprehensible and efficient. No one will want to stay on your…

How Viv Will Change The Way Users Experience Smartphones

Posted by Megan Wilson on Posted in User Experience, UX
This week in New York at TechCrunch Disrupt, Dag Kittlaus, creator of Siri, displayed publicly his new invention, Viv.   Kittlaus began his presentation asking Viv standard questions regarding the weather. After establishing that Viv can answer basic questions, Kittlaus asked more advanced questions like, “Will it be warmer than 70-degrees near the Golden gate…

Facebook’s New Discover Feature Tests UX

Posted by Megan Wilson on Posted in User Experience, UX
Facebook has just released its ‘Discover’ feature to the public, and although it is only available via the mobile app for a select number of users, it seems to be a big step forward in the social network’s user experience.   A New World to Discover Facebook’s algorithm for ‘Discover’ has many different factors it…

Apple Music is on Track to Revamp UX

Posted by Megan Wilson on Posted in User Experience, UX
It has been almost a year since Apple introduced ‘Apple Music’ in June 2015. Now, after almost a year, and some mixed reviews, Apple is attempting to clear their good name. Apple’s overhaul is set to be introduced at the Worldwide Developer’s Conference in June. Bloomberg’s anonymous sources have revealed that Apple is upgrading its…

The Best UX Reads of April

Posted by Megan Wilson on Posted in User Experience, UX
This April, there were some pretty interesting user experience articles published. I put together a list of some of the articles that stuck out to me, with topics including personalization, and real-time features. Another fascinating topic I came across is an article that discusses the exact percentage of brightness of the color gray that can…