From cell phones, to laptops, to tablets, a digital user experience is what draws in the user, and it’s the key factor to any company’s overall success. Nowadays, most companies have some sort of digital experience in place, but the deciding success factor is how well it does. How the user experience is designed, how functional the website is, and how attractive the user interface looks.
Businesses who have taken the steps to implement a digital experience may think their work is done. However, according to a study done by Actual Experience, simply having a digital experience isn’t enough. It needs to be updated regularly and constantly improving in order to satisfy the customers. 78% of companies say their customers experience inconsistency within their digital experience quality, and 76% say employees also experience poor digital experience quality.
From a substantial loss of revenue, increase of customer churn, and simple loss of productivity, a poor digital experience is more detrimental then many companies may think. Actual Experiences offers some of their own solutions to this issue, but by simply remaining consistent with upgrades and even investing a little, your digital experience can go from mediocre to outstanding in no time.