Facebook is unavoidable (and many of us tried to fight it, I’m sure.) The popular social network has become somewhat of a secondary (or primary) life to it’s users, and keeps on rising, in spite of many false predictions on its approaching demise. At the Facebook F8 2016 conference, which took place in San Francisco this week, Facebook continued to surprise users and critics around the world, with the announcement of its new releases and technologies that will change the way users and businesses interact on its platforms.
So, what’s new?
Announced on Facebook F8 2016 – Live API
With all the success Facebook has seen with its live stream feature, it is opening up it’s doors to other developers as well. Some of the partners Facebook has already announced include Mevo, Foxtales and Grabyo. Businesses want a way to reach their customers in the most interactive and engaging way, and Facebook hopes to be the platform on which they interact.
Mark Zuckerberg, CEO of Facebook, shared an interesting metric at the event. Facebook Messenger and Whatsapp see 60 billion messages a day, in comparison to text messages at 20 billion.
The new Messenger Platform will include bots that will be able to provide subscription content, shipping notifications, and live automated messages. Users will be able to feed the bots sample questions and with machine learning technology, the bots will be able to answer the same question asked in different variations. This technology could change the way businesses interact with their customers, switching out 1-800 numbers and call centers for Messenger Bots.
When scrolling through your newsfeed you won’t need to watch an interesting video at work or an article that caught your eye. The Save Button lets users save content into their Save Folders on Facebook where they will be able to access it from any device later on.
Facebook knows that in order to stay relevant and interactive, it must constantly update and adapt to what users want. For businesses and consumers Facebook has become the platform for transactions and interactions by updating its user experience.