Successful companies have recognized that UX has a direct impact on their bottom line. These companies don’t succeed by chance. Here’s a brief compilation of my favorite articles than can also help you improve your UX. 1. Five Ways To Attract Great User Experience Designers To Design Enterprise Applications Most enterprise apps require multimillion dollar implementations, requiring top-notch expertise from UX designers. But what does it take to attract great talent for the job? This article explains it all. 2. Online Experience Index – Political parties With the election dates looming in the UK what lessons can we borrow from various political parties in regard to UX? This article compares different political parties in terms of overall design and implementation of various web-based functions. 3. How to Develop the Best User Experience Strategy Is good user experience all about erecting eye-catching interfaces? Well, as it turns out in this article, there is more to great UX than just beauty. A must read indeed. 4. How Difficult Is It to Design User Experience It is important to first understand user experience guidelines properly in order to design it. However, many of us skip this vital step and we end up with horrible results. This write-up introduces you to vital aspects of UX. 5. 4 Basic Ways to Use Personalization to Improve Conversion Rate With 53% of online shopper believing that personalization is valuable to their UX, you have every reason to up your game in this field. But first you need to learn the basics and that is exactly what this article provides.