FitBit Alta: The Focus On User Experience

Users have complained in the past that their wrist-watch tracker lacks in functionality or lacks in style and design. Weeks after the Blaze smart fitness watch was introduced FitBit saw a drop in its stock and with the launch of the  FitBit Alta hopes to recuperate.  

How is FitBit Alta winning at user experience

Design: The design is sleek and light as to not bother the user while running or walking. The bands are interchangeable and have a plastic option for running, and leather or metal for more formal occasions.   Functionality: The FitBit Alta has a scratch-resistant OLED display which is essential for all runners’ wrist-watches. Additionally the watch is also splash resistant, although can not be submerged in the water, and shouldn’t be worn in the shower.     Getting Results: One important feature for users who need an extra push is the FitBit Alta’s ability to motivate the user to go for a run or walk, with hourly reminders. Users looking to lose weight will appreciate the ability to add weight goals and track their steps and calories for consistent and reliable data throughout their day. Users that burn more calories on their workout, then the calories they log in will be well on their way to a healthier lifestyle.  

Room for improvement

All in all FitBit has done a good job enhancing user experience with the Alta, but would be greatly improved by improving the displays touchscreen capabilities. That being said for $130 its difficult to find too much to complain about.   I have mainly only seen positive reviews, with negative reviews revolving around the display. With competitors like Apple, who provide very functional display on their smartwear, FitBit will need to aim a little higher on their next to device to improve the user experience.
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)