This truly funny video by Fine Brothers Entertainment includes interviews with elders about technologies and trends, while discussing their user experience. The video shows the elders different reactions to the Apple Watch and to its user experience, and reveals some surprising results, showing generalization is not always the smartest move when thinking of an age-related target audience… Aside from being amusing, this video can also teach us a thing or two about making the perfect user experience. We must aim to various target audiences, and not all of them are fast learners, or what we call “technological natives.” The user experience we wish to provide must be customized to different types of people.