Funny Video: Silicon Valley Team Demonstrate Bad Usability

You knew this day would come- I’m sharing a scene from the great show “Silicon Valley”! Just like in real life, we see here the process often used in usability testing, of hiring real-world users who belong to your target audience, in order to find out the ease-of-use, while using a given interface to complete their desired objective, including different mediums like websites, mobile applications, software products, etc.   This short scene shows the usability testing of a new mobile phone – the “Hooli Phone”, and the target group’s not too enthusiastic responses to it. It provides a glimpse to the ups and downs of usability testing, and, in the funniest of ways, shows how even the best startups don’t always get it right.


Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)