User experience conferences are rather expensive to attend – there’s no doubt about that. There’s lodging for employees, travel times and expenses, and other accommodations to account for, not to mention admission fees. Let’s take a deeper look into how to get the best return on investment from user experience conferences.
Missing out on user experience conferences is foolhardy at best, so the trick is to benefit as much as possible from the experience and the expense. In other words, you want the best return on investment for your participation in such an event. This isn’t as difficult as you might think. First consider the various types of people which will attend user experience conferences. Of course there will be professional user experience specialists providing seminars, lectures and tutorials on the latest strategies, scenarios and philosophies regarding user experience dynamics. These are not to be missed. Unlike some other facets of business, pretty much every specialist in this field has something useful to say, or they generally keep quiet. When a user experience professional speaks, it definitely pays to listen.
At user experience conferences, attend every lecture you can that is being given by a user experience professional. These professionals will also represent their companies at these conferences. This is an opportunity to scout out various firms and specialty groups which may be ideal for upcoming projects or refits of existing projects. It’s also an excellent opportunity to compare prices and ensure that your current professionals are charging fairly for the services they offer.
These are just obvious issues, aren’t they? What other secrets can help you get the most benefit out of user experience conferences? User experience professionals aren’t the only people attending these conferences. Business professionals who aren’t UX specialists are there as well and who knows what doors may open via the connections you make from networking. These user experience conferences are a great chance to mingle with representatives from other businesses who have advice to share. It’s a chance to exchange solutions and ideas that maybe UX specialists missed. It’s a chance to build contacts with other professionals, and share (where appropriate) user experience metrics and strategies. It’s also a chance work together to glean the most effective and relevant user experience strategies and solutions from the sensory overload of information that so many professionals in one spot exude.
To get the best return on investment at user experience conferences, it’s the people that really matter. User experience professionals will deliver wisdom and it’s up to you and your colleagues to work out how to apply this wisdom to your business. Do not hesitate to work together as a team and discuss what you have learned throughout the course of the conference.
Businesses require one another to coexist, utilizing the services of one another. Put yourself out there and strive to build relationships with other businesses as well. A gathering of such minds is a great way to build contacts that may result in both businesses soaring skyward together in the future.
While the seminars and sage wisdom of user experience professionals is invaluable, the people you connect with are going to get you that real ROI for attending user experience conferences.