As your company grows, so does your user base and the needs which your staff must fill. Your products will become more complex, your service more sophisticated, and more variety will arise from all of this as a whole. As this happens, so will the need for UX training increase. Now, one may wonder why training in this field would need to increase alongside company growth. It’s not immediately obvious, but, with a little closer look, it becomes pretty clear why this is an issue. Remember that user experience encapsulates multiple facets, including market ability and an identity of product or service.
As a company grows, UX training will help to facilitate reaching the wider demographics. More sophisticated needs the customers will have a lead product or service when a company becomes larger in the eyes of said potential demographics. Of course, the supplies mostly lead to your user experience team, but will of course also applied to other individuals as well. Employees from customer service to middle management will require some level of training and user experience as a company grows, because all actions and decisions made by individuals of any position within a company affect the user experience in some manner or another.
Remember, a chain is only as strong as its proverbial weakest link, so anyone involved in a company’s process, no matter how abstract, does in fact contribute to the outcome of user experience. As a company grows, there will be more employees, and there will be an increasing need for training in user experience for all of these employees.
Going back to the user experience seen themselves, however, this is of course the most prevalent area in which this training will be necessary. This isn’t to say that a user experience team is inexperience or untrained to begin with, or that they cannot deal with the increasing demands and complexity that comes with a company’s growth.
However, as times change, and the processes within a company increase in complexity alongside their growth, user experience training will be necessary even for the most seasoned user experience professionals within a company. This will entail listening to the experience of UX professionals outside the company, consultants, as well as learning from the successes and failures of competing providers of your company’s key services and products.
It’s easy to assume that a successful user experience team will never need further training, unless there is a major paradigm shift. This line of thinking has been the downfall of many companies over the years, as business history has clearly shown. Things change much more quickly than they once did, especially given a much smaller the world is getting through technology and communications revolutions, and thus, some regimen of UX training should be part of a company’s regular routine if they intend to grow, or are in a state of steady growth, no matter how gradual this growth may be.
Never underestimate the need for diversification and refinement of user experience, no matter how skilled your user experience team, or other employees on related directly to user experience may be. UX training is crucial, as all parts make the sum of the whole, no matter how abstractly.