Information Architecture Web Design Guide

The success of a website will depend on the information architecture web design of the given site. Web design is closely related to the information architecture. Since information architecture involves the manner in which you organize, structure and label your content in an effective way, then it will be very useful when you are designing your website.

The correct designing of the Info Architecture of your website will help you present content in a friendly manner, whereby it will be viewed easily without straining. The main idea of presenting the content in a more effective way is to enhance the customer usability. The more helpful and easy to use a website is, the more visitors it will pull, as it sustains the existing customers.

Here are some Information Architecture concepts that you can use when designing your website. With these aspects, you will be able to design a user friendly site and one that is understandable enough.

Information Architecture Web Design Guide

1. Understand Your Resolution And Mission

When determining the mission of the website, it is important to comprehend both your clients and your own goals. As a web designer, you must make sure that you deeply know the mission, objective, brand, and generally the requirements of the client. Having these will help you know what to post on the website. Generally, learning expectations of the audience will be the main basis of your website.

Once you have known the expectations or requirements of your clients, you will then need to focus on the envisioned audience. As you design your website, you will not only aim at the current audience, rather, you will need to make sure that your site is welcoming enough for all the other future audience.

You will need to lay out content in the right way and in the right composition. When you post the content, you will need to ensure that the new visitor on your page will want to stay longer. This is in relation to the usability quotient of the content posted.

2. Organizing The Content

The manner in which you classify and structure your content on the website will matter a lot. You must consider the user whenever you are structuring the information on your site. It should be easy for the user to navigate through the site and find whatever they were interested in. It is always recommended to have a blueprint of how the site would look like, prior to directly organizing them. You should also be sure enough, and at least test that the site is easy to navigate and find the basic content.

You should decide on a certain organization strategy once you have carried out a comprehensive review of how the site will appear. When you sketch how you would want your content to be structured, you will have a good picture of how the user will access the given information. Here are some of the strategies to apply in order to get an effective organization of the content;

• Collective Arrangement: You will need to choose to go the all-in-one way, whereby, every content will be accessed from a single home page.

• Level: You should ensure that you level the organization of the content on every page, avoid uneven display of information.

• The Daisy Model: This will suit a site that requires a workflow design of a linear website. In this model, the user will be returned to a specific point on the page or site when they are done with whatever they were doing.

• The Definite Strict Order: This one will focus the organization on the display of content, whereby, the content that is on a lower class pages may only be viewed through the main page.

• Multidimensional Strategy: This model will offer users several ways of navigating through a similar content, with the aim of enhancing the user experience.

3. Schemes For Navigating

When you are considering the information architecture web design of your website, you will need to view matters from the future audience perspective. You should understand how the majority of the visitors will be able to get through the site in an easier way, without much challenge. When thinking of the navigations strategies, here are some concepts that will guide you;
• You must make sure that the users are aware of where they are on every page. When the user knows where they are, they can then navigate easily via the pages.

• Ensure that the hyperlinks have been set out definitely in order to be differentiated easily from the content.

• Always inform the users where they should go next after they have clicked the given hyperlink.

• Ensure that the back button of the browser is usable and readily available.

• Try to make the clicks to be minimum enough, but with the most results. Some users don’t like too many clicks on a site in order to gain the required information.

4. Labeling the Site

When you are labeling your website, you will need to do it logically, whereby, the real content of the site will be highlighted. In order to successfully label the site, you will need to come up with a CSS friendly site map reference. The site map should be able to define the relationship between the web pages and it should show the similarity between the web pages in clearly. For instance, the relationship can be classified in terms of the alphabetical order of the pages, the content type, the web geography and the phases. By breaking down the relationship or similarities of the web pages, the visitors can easily go through the pages and find whatever they are searching for.


Designing a website is not all about showing off your skills, or sense of style, rather it involves the ability of presenting content in a user-friendly way. The users and future visitors are the ones who matter most when you are designing your website. As you arrange your content, ensure that they are placed in a way that it will not challenge the user when navigating through. All in all, always try and post quality content and one that is arranged and basically organized in the right way. Following these information architecture web design tips can help you come up with a site that is highly usable.


Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)