iPhone 7 Redesign, Or Lack Thereof

With September just months away the internet is buzzing with reports and rumors of the “iPhone 7”. According to a report in The Wall Street Journal the next line of iPhones will not see a major redesign due to limitations in currently available technology.   Traditionally Apple has done a major redesign of its iPhone every two years. However, it seems as though this year users won’t be seeing much difference from an external point of view. Some have speculated that Apple’s big redesign will have to wait until 2017.   One change that the WSJ could confirm is that Apple will be doing away with the headphone jack. This aesthetic removal will shrink the size of a phone by an infinitesimally small amount. Another advantage of removing the headphone jack is that is it supposed to improve water resistance.   Amidst this report, at least one iPhone user commented that instead of focusing on next-generation technology, Apple should focus on waterproofing their next model and Infrared Blaster. ihpne 7

When it Comes to iPhone 7 – If It Isn’t Broken, Don’t Fix It

Although the slogan “If it isn’t broken, don’t fix it” is generally true, competitors understand the importance of improving the user experience, and the bigger the better. If Apple is ditching the headphones jack, how will users be able to listen to music. Many have suggested that the new headphones will use the lightning port to function, and that Apple will sell adapters so consumers can continue using their old headphones, and of course there is always the option to use bluetooth.   Apple has been known to change it’s chargers and make their products unique in that sense. Loyal customers when updating their old iPhone are well aware that their new phone may not be compatible with their old accessories, and so far have been willing to pay the price for the brand.   In any event, most rumors and reports are speculative at this point. I just hope for Apple’s sake they are able to keep customer loyalty by improving user experience rather than downgrading it. The question is, will Apple’s lack of redesign result in a drop in sales, or will keeping a familiar style, bring in more customers that will jump on the brand bandwagon?
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com