The most successful logo designers are taking big risks in how to incorporate elements like typography, geometry and negative space into their work. By taking risks, they attempt to overcome the competition in the attempt to draw the users’ attention, which becomes more and more challenging.
This infographic by Think Design, tries to examine the near future of logo design. When it comes to negative space, for example, they say that minimalism logos will continue to dominate. They also predict that vintage logo designs can work well for businesses like restaurants or music clubs.
Hope you’ll find it useful!