The landing page is the first thing your customers see when they access your webpage. It can essentially make or break their opinion of your product with just a glance. It’s so important to make sure your landing page is aesthetically pleasing along with comprehensible and efficient. No one will want to stay on your page if it takes too long to load, or if it’s too complicated to understand. It is the first thing that pops up when a user searches for your product, and you want it to make a significant impression.
Based on this survey by Techno Infonet, 40% of site visitors have abandoned a page because it simply takes too long to load. And by too long I mean more than a whole 3 seconds. Consumers don’t have the patience to wait for your page to load or try to decipher what your product is about, and as a result you may be losing more customers than you know. This is just one of the many examples of features that are important to always keep improving. If the customer doesn’t get the impression that you care about your business, they won’t give it a second thought. About 48% of users who arrive at a non-mobile site on their mobile devices are inclined to think the company doesn’t care about their product because they didn’t take the time to design a mobile site.
The user’s experience from start to finish is essential to the success of your product. Making sure to check and recheck the features on your site is necessary if you want your business to succeed. Customers expect you to put your whole heart into their experience, or else they don’t see it worthwhile to remain loyal to your business.