Holy Simplicity! User Experience should be one of the most important goals of any business. It is integral to continually come up with ways that can make the UX better. This Spring, give yourself 40 days, in which you will revolutionize and maximize you UX. Inspired by Lent (the Christian holiday running this year from early March to mid-April), we’re going to use this 40-day tradition to set the time frame. Here, we’ll outline exactly what you need to know/do to make this happen. 1. Set Goals and Measure Success: Lent begins March 5th. So, on this day, take some time and set out your goals. Once you have decided which areas may be improved in some way or another, set those as your objectives. Then try to ascertain how long it should take you to see some results. 40 days is a considerable amount of time to try out new methods, and see if results are attained. At the end, (April 17th), you can measure your success (or failure), or if there is further room for improvement. Gartner’s recent study entitled, Focus on Risk, Not Return, When Measuring User Experience ROI, details how to best measure the success of your user experience. Measuring your UX ROI is something that should be done each quarter to ensure that all objectives are being met. During Lent people set an objective to abstain from the unnecessary. In such a case they would have succeeded and this gives a sense of accomplishment. The same scenario can be applied when it comes to UX. Try out new designs, set out a new layout, introduce more graphics, cut down unnecessary content – but do try to make it better! 2. Keep it Simple: Lent is a time of year when those practicing give up items/habits of luxury. (For example, some people give up drinking coffee or consuming sweets during the 40 days of Lent.) Let’s adapt this for UX: Wouldn’t it be ideal if you could evaluate your website and establish certain parts that you could do without? There are surely pictures, content, links and other areas that could be deleted or shortened. The simpler the website is, the better the UX will be, as users prefer a simple layout they can understand quickly. 3. Believe in your Actions: As with all religious holidays, lent is a time of faith- so should you have faith in your designs! Improving UX is not easy – you need to believe in yourself, in your actions and in your goals. As long as you strive to improve, you will see that in time you will manage to achieve results. It all depends on your determination and commitment to success.