Optimizing Conceptual Models for Better UX

Conceptual models are key in the design process in order to provoke the right behaviors , emotions, and attitudes from its consumers. All serious businesses work towards optimizing conceptual models for better UX. Nothing is more beneficial to an enterprise than their product attracting positive User Experience (UX).  The best way to maximize on UX is to ensure that the conceptual model of the product matches nearly perfectly to the mental models that the users have. Some of the ways to do this are well illustrated below. Use Conventional Conceptual Models Using conventional product design will create the right UX. The users already have mental models formed from experience of using similar products. When a company replicates this positive experience through a similar design, the product or service is bound to be accepted too. Conceptual Models Enhance Usability Usability is the question of how efficiently and effectively the user can deal with the product. An important aspect under this is learnability. The conceptual models in coming up with a product should reduce time utilized by a consumer in learning how the product works. Also the model would offer better UX by ensuring efficient achievement of the user’s goals when using the product. Errors associated with its use should be minimized through the conceptual model. In addition, it is essential that the user enjoys utilizing the product in the process of achieving success. Customer satisfaction is a key factor that conceptual models should address. It Does Promote Accessibility Accessibility describes the ease with which the product is put to use by its consumers. In order to address this factor, conceptual models must consider the special requirements of the users. Goods and services not designed for the target people will result in the rejection of the product. For instance, since most people are color blind, color choice requires careful considerations, especially for interactive elements of the product. Conceptual models can also improve product accessibility through user testing. This helps to understand the issues that crop up for users with special needs and solutions to enhance accessibility of the product to this special group. Weaknesses of the product can also be identified during the test. When these solutions are incorporated in the products conceptual model, the product will gain a wider user base. Conduct Special Training on the Product Business diversifications call for new products that are different from what the consumers already know. This product might be better than the existing ones, but poor conceptual models can cause poor UX. Training programs on the product can be incorporated as a means of optimizing conceptual models for better UX. These programs are conducted prior to releasing the product into the market. The purpose of this training is to adjust the users’ mental model to match the conceptual model of the specific product. In Conclusion The bridge between the producer and the product user is the conceptual model. That is why companies should employ all efforts towards optimizing conceptual models for better UX.


Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com