News from google is not usually the focus of my day I must admit. But I have a guilty confession to make. This post by google’s design team yesterday however was a heart warming experience for me. I could see the emotional attachment of the team to their brand and what they are looking to express in their new design.
My colleague Matthew Brackett put it nicely. He said that google’s typography grid method is amazing. Their exploration and new set of rules makes the new look and feel clean, tight, flat and modern. They even updated their color palette to push the saturation and vibrancy of the red, green and yellow to compensate for when it’s sitting on white space.
I personally liked how google transformed its logo from static to animation. The letters of “G o o g l e” turn into dots which then come to life. All this in a couple of seconds. This provides the viewer with a sense that something is happening. That the machine is working for you, and that you are in good hands. Creating that sentiment is something google has traditionally excelled at.
Boaz Amidor is Head of Corporate and Marketing Communications at WalkMe and Contributing Author to UX Motel.