Apala Lahiri Chavan speaks about the “bottom of the pyramid” and the user experience in this TED talk. She begins by touching on how there are products/programs targeted specifically for “poor” people, which was degrading for the people it concerned. Based on this, Chavan came up with three laws of user experience. The first is that the user has the right to be served products/services without any breech of their dignity, equality and freedom. Secondly, the second law states that every UX professional must have the freedom to be a UX activist as long as it does not break the first law. Lastly, the third law suggests that it can be created by the individual, as long as it does not create a conflict with the first and second law. Ultimately, this video encourages the improvement and creation of user experience catering towards an entire spectrum of the population, regardless of their socio-economic status.