With millions of different web designs on the Internet, many web designers strive to be unique. While this was a great rule of thumb at the very beginning, the practices that apply to designing successful site have changed dramatically. As a result, companies are not looking for designers that can make things look pretty, they are looking for the top web designers that can provide a great user experience to a worldwide target audience. So, it is important for all web designers to know what kinds of misconceptions in the industry that must be dispelled. Without this information, a designer may complete a website for a client that will fail the user experience requirements before it reaches the customer. Listed below are 10 of the most common misconceptions. I invite you to take a low at the 10 most common misconceptions of user experience design via UX Brainstorm.