In this weeks’ best in User Experience, we look at the role of the UX in user experience and UX design. From expanding roles of UX designers to the ethics of online ethics, there is something for every PM professional. 1. Online Advertising, Ethics and the User Experience We all know that advertising is ethical but how well can we identify the advertising techniques which aren’t? This article by Nick Kellingly will help you advertise ethically to keep your customers long term. 2. Four Ways to Break Into User Experience in Patrick Neeman’s article we learn about four key ways to break into UX as one of the hottest careers of this decade. 3. The Expanding Role of User Experience Design This article by Aarron Walter challenges the changing and expanding role of UX design. This article gives a solid overview of this complex and interdisciplinary role. 4. 7 Writing Tips for Creating Great User Experience In this article, Steve Aedy walks us through 7 writing tips for exceptional UX. From the practice of simplicity to addressing the user directly, Aedy’s article has solid tips for the UX professional. 5. Top 10 Fascinating User Experience Trends for 2015 Finally in this article we take a look ahead at some fascinating user experience tools and trends in the industry for 2015.