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By: Megan @UXMotel Wilson This week’s best in UX helps you craft better and more “out of the box” UX, better define your role as a UX designer, and we even see some of the very best of Instagram’s new video ads. 1. Back to the Drawing Board to Reimagine the Document In this article by Jay Zaveri he addresses the challenges of creating the ideal design and product. Most importantly he addresses how to take on redesign and reinvention from the ground up. 2. Instagram’s Video Ads are Finally Live, And Here are 4 From Major Brands In Garrett Sloane’s article he outlines video ads from 4 major brands on Instagram’s new video ads. These ads are presented as an effective part of mobile advertising and a new platform for effective social media traffic. 3. Crafting the Brand Message in Out-of-Box Experiences In this article by Fabricio Teixeira he addresses how to verify the ways we tell a physical story or experience which may provide a single, consistent brand or story. He uses the onboarding experience provided by Apple or Amazon to illustrate successful onboarding. 4. Six Things Misunderstood About User Experience Designers In Patrick Neeman’s article he describes some of the many ways that we have misunderstood the role of UX designers. This article tackles a number of issues that UX designers have to address in order to be more effective and better communicators. 5. Video Tutorial: Fitts’s Law Finally in this article we take a look at a video, which focuses on Fitts’s law. The video and description help provide a better understanding of the meaning of Fitts’s law and how it can make hitting targets a little easier for you and your team.