This Week’s Best in UX

This Week’s Best in UX feature a number of articles, which focus on creating meaningful user experiences. From figuring out a way to reach out to older voters to designing specifically for user needs, you’ll find something for everyone in these articles.  

1. No Bottom Line?  No Experience: Finding the Balance Between User Needs and Business Needs

This article by the staff at UX Magazine outlines what they call the “poetry” of user design. Using UX examples from some of the biggest businesses in the world, you’ll see just what they mean.  

2. Marking Your Ballot on an iPad: Challenges for Older Adults

Greg McGrew’s article discusses the opportunity for iPad technology in improving access to voting for seniors. Instead of absentee ballots, election officials could possibly bring mobile computers and technology straight to seniors homes. Unconvinced? Check out McGrew’s article.  

3. How to Keep Pace as the User Experience Bar is Raised HIgher and Higher

In this piece from Inman News, they’ll showcase some insights from leaders of the industry including CEOs from Stripe, Doorsteps, and Placester.  

4. You Are NOT a User Experience Designer

In David Perel’s article he discusses what he calls a “fundamental misunderstanding” amongst designers who claim to be UX designers. His article might raise a few eyebrows but he provides some excellent insights into exactly what he defines as UX and what he defines as design.  

5. Emotion-Driven Goals for UX and Business Success

Finally in this article, we look at the way that emotion-driven goals impact our strategy and business choices. If you’re unsure of how empathy and emotion may benefit your business, I hope this article will provide you with strong insight.   bnr14
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)