In this week’s best in UX, we get serious. From identifying the challenge of the 3 star rating to addressing the very serious issue of dangerously bad UX, this week’s best will help you make a case for the ROI of UX. 1. Why Does Your App Only get a 3-Star Rating? Michael Gopshtein’s article helps you get on top of exactly what your app’s rating means. If you haven’t yet figured out the definition of “Consistent 3” and “Accidental 3,’’ this article will absolutely help. 2. Watch Jony Ive Explain Apple’s Design Process in a Rare Public Interview Dante D’Orazio’s article helps summarize a 25-minute interview with Apple’s chief designer, Jony Ive. Check out D’Orazio’s highlights in this article. 3. How Bad UX Killed Jenny Using a very poignant story, Jonathan Shariat tackles some very serious (and even fatal) flaws in UX design. Then he offers up some great advice about where UX designers may be needed most. 4. Google May Add Mobile User Experience to Its Ranking Algorithm Barry Schwartz’s article will be of great use to anyone interested in mobile UX ranking factors. In particular his article outlines some insights from Google engineer Gary Illyes about UX and the need for webmasters to focus on it specifically. 5. And finally one by me- Infographic: Making a Strong Business Case for the ROI of UX In this article I focus on the strategy of strengthening user experience in order to establish a great business case. Check out this infographic to build a better business case for the ROI of UX. For additional information go to ux software.